AMC THEATRE eRECEIPT
AMC came to us with the simple request to making the eReceipt look better and match their updated brand more. Adding new colors, and more unified text was a no brainer. Taking it one step further we made this user friendly, beautiful, and smart.
Adding some functionality and segmenting, we were able to tell and project the users status in order to take other opportunities to convert. Realizing that a most of our audiences pull up the receipt right before they head to the movies, we wanted to include all of the movie, ticket and additional purchase information. If you didn't realize there was food available for purchase, we'll remind you to order before you go so all you have to do is pick it up.
This redesign knocked conversion out of the park and became a tool consumers opened more than 3 times before actually stepping foot in the theatre.