The Missouri Lottery wanted to spread the message that a percentage of Missouri Lottery money that consumers spend, goes back to education in Missouri. “Play It Forward” a new spot from for Missouri Lottery. In this spot we get a heart-warming feeling that takes us in slow motion glimpse through school. The confetti is a metaphor for how the Missouri Lottery effects a school day by giving back to schools across Missouri. Believe it or not - there is only one shot that has a piece of confetti added. The rest of it is practical confetti in environment.

 GCD: Steve Spencer 
Art Director: Julie Sikonski
Writer: Spencer Bergstrand
Director: Harry Patramanis
Music: Patrick Meagher, Liquid 9